For Girl Crush’s L’Appel des Vagues campaign, we imagined a seaside escape that exists somewhere between fantasy and reality. Set against a ranch landscape by the lake, the story borrows from nautical imagery without taking it too literally. Through unexpected props, playful proportions, and a touch of absurdity, we created a world where the character seems to invent her own version of the coast. An unconventional interpretation of summer that captures the humour, femininity, and freedom at the heart of Girl Crush.