CURATED BY MUSE© 2025. CREATIVE DIRECTION FW25//PRODUCTION NOVEMBER 4. DUNHAM, CANADA
Looking beyond how knitwear looks to capture what makes it so desirable: the feeling of wearing it.

For Curated by Muse, we wanted to capture more than the appearance of its knitwear. We wanted to communicate how it feels to wear it. Through intimate settings, soft light, and relaxed moments, we built a visual story around the textures and quiet rituals of winter dressing. The result brings an emotional dimension to the collection, making comfort feel as desirable as the clothing itself.

Contact
No items found.
More Projects
No items found.
Next project
BYROSE© 2026. CREATIVE DIRECTION SS26 // PRODUCTION JUNE 8. MONTREAL, CANADA
STUDIO LAURE NOEL is a creative studio specializing in creative direction, content production, and brand strategy. With an editorial eye and a commercial mindset, we develop original concepts and bring them to life through imagery, films, and visual storytelling. We believe that beautiful content is only the beginning. What makes it meaningful is the idea behind it, the story it tells, and the connection it creates.
Services
Creative Direction
Photography & Film Production
Brand Universe Development
Brand & Creative Consulting
Campaign Strategy
Branding
Website Design & Development
Selected clients
The Cloakroom,
Etam Paris,
Crew Co. & Cafe,
Casadei,
Vogue Hotel,
L'Offical Italia,
Casadei,
Four Seasons,
Studio Byrose
Projects
Contact
FR
EN