For The Cloakroom’s SS26 campaign, we wanted to explore how traditional tailoring could exist outside its usual codes. Montréal Plaza, a restaurant where precision meets eccentricity, offered an unexpected parallel to the brand’s approach to craftsmanship. By bringing these two worlds together, we created a visual story that feels playful without compromising the sophistication of made-to-measure clothing. A different perspective on tailoring, rooted in everything that makes The Cloakroom distinctive.