For the launch of Pinklablonde Atelier’s robe, we drew inspiration from a familiar kind of content: intimate, comforting videos that feel more like spending time with someone than watching an advertisement. Through a natural, spontaneous interview inspired by Vogue’s editorial formats, we wanted to create a sense of closeness with the brand. By embracing genuine conversations and a relaxed atmosphere, the film communicates the feeling of comfort associated with the product without having to explicitly sell it.