For Kuwalla-Tee’s second SS25 drop, we took the collection somewhere unexpected: a dry cleaner. Beyond offering an interesting visual backdrop, the location created a playful connection to the care and longevity of clothing. By placing contemporary streetwear among the machinery, garment racks, and everyday rituals of textile care, we developed a campaign that feels visually unexpected while remaining connected to the brand’s values. A simple concept that gives the setting a reason to be part of the story.